PROBiZZ Compatibility Comparison 8. Retargeting Advertising
Maximize the advertising effect that encourages repeat visits and lead 'PROBiZZ' to high-probability business negotiations.
Retargeting ads are a powerful method for re-engaging users who have visited technology portals like iPROS. However, if the path to conversion after clicking the ad remains unclear, it can lead to missed opportunities. 'PROBiZZ' visualizes the actions taken after this re-engagement and implements an approach to identify hot leads. Based on past browsing history and ad interaction data, it develops personalized responses tailored to areas of interest. It assesses the temperature of leads coming from ads and allows inside sales to conduct inquiries at the optimal timing. By bridging the gap between marketing and sales, it eliminates information silos and connects to high-probability business negotiations. As a result, it visualizes the return on advertising investment and creates valuable business opportunities that can inform future strategy planning.
- 企業：エンジン
- 価格：Other
